Please see the general Design Manual, the Logotype instructions, for details concerning the use of the logotype. It contains specification of the Pantone colours, the RAL colours, the CMYK definition, the RGB definition and specifications for the Internet.
On the following pages, the various versions and two sizes of the logotype are avaiable, which you can download and use directly.
Currently the payoff of LOGSTOR is "distributing energy efficiency". The Design Manual contains a detailed description of how and when to use the payoff.
For example, it can be used as one entity with the LOGSTOR logo, only when the width of the LOGSTOR logo is more than 100 mm.
When the LOGSTOR logo is less than 100 mm wide, the payoff must be used separately and with a red dot in front of the payoff.
On the following pages you will find all picture formats of the payoff with the red dot, which you can download and use as described in the Design Manual.
LOGSTOR offers 3 graphical packages with sourcefiles for professional, graphical use:
All the logo and payoff definitions are available in all relevant formats, the use of which is also depending on the type of job.
The .jpg format is the most commonly used for pc-programs (i.e. Microsoft Office) and especially for screen vision. And therefore it is the most suitable format for PowerPoint presentations.
The .tif format is also suitable for pc's, and it may give a better quality for print jobs.
The .eps format is primarily for professional graphic production for 4-colour printing.
In addition the logotype is available in .gif format, which is for Internet and digital jobs.
The colour definitions
The RGB colours are for material to be presented on screen or printed on your in-house printer/copying machine, for power point presentations etc. In short, that is the logotype definition most of us use for ordinary pc-jobs / Microsoft programs.
The CMYK colours are for 4-colour print jobs, i.e. for professional production of graphic material with print houses and advertising agencies.
BW means Black/White.