Visual Identity Guidelines
In order to build and maintain a strong brand it is essential to respect the elementary rules and principles for graphic standards set in the Design Manual of LOGSTOR.
Any use of the logotype and other graphic symbols, which are elements of the LOGSTOR visual identity, must be used with loyalty and not changed in colour or shape. This also applies to the graphic layout grids, which are designed to ensure a uniform and standardised internal and external identity.
The graphic standards in the Design Manual will contribute to build the image of LOGSTOR, which charac-terise the quality and reliability of our products, services and business ethics - the values of our company.
The Design Manual
The Design Manual is the graphic platform for LOGSTOR, and it contains specifications and rules for all relevant elements from the individual logo format to a full scale exhibition. It will be developed and revised on a current basis, whenever new requirements occur.
The Quick Guide is an extract of the Design Manual, only containing the guidelines for how to use - and not to use - the LOGSTOR logo, the logo colour specifications, the guidelines for letters, power point presenta-tions, business cards and envelopes. These are the most relevant topics for most LOGSTOR employees. The PowerPoint templates are available for LOGSTOR employees on the Portal/intranet.
From the table of contents of the enclosed pdf-versions links are established, enabling you to go direct to whatever chapter, you choose.
Assistance and advice
You will find all relevant material for yourself and your print house/advertising agency. However, in case you need assistance or specific solutions, please contact your colleagues in LOGSTOR:
Inge M. Elnegaard, Tel. +45 7623 3171
You can download the general Design Manual here:
LOGSTOR Design Manual (PDF 10 MB)
LOGSTOR Quick Guide (PDF 1.5 MB)